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adidas / all in as one
world cup 2014

For the 2014 FIFA world cup in Brazil, Adidas made new jerseys for the national teams they're sponsoring; Including the champions from Germany. As a new jersey is always a big deal, we made a big campaign to promote this special change worldwide.

The idea was to show that fans and players are together, and the more fans support the team, the better the chances are for the team to win the world cup. "All in as one"

The main concept and campaign was born in Germany where we created it together with the creative team of the TBWA office in Düsseldorf. On this basis, it was then adapted worldwide for all the national teams that were sponsored by Adidas. (Argentina, Spain, etc.)

​Aside from Posters, Billboards, Print Ads, Instore design and a TVC, we made short online films that lead to the website where fans could take part in global challenges to engage with the brand.