deutsche post & dhl
& jürgen vogel. läuft.

As Deutsche Post & DHL have a great responsibility to society and the country, all eyes are always on them. So you always have to prove yourself and deliver. However, this is a task that the Group is well suited to and so it sets itself ambitious goals every year.

But how do you show the people in the country that everything is going as it should? And do it credibly and authentically... and in an entertaining way? You take someone like Jürgen Vogel and let him play the checker. The authentic and charismatic actor takes a look at the company from his perspective and shares it with the people.

In the form of digital content in social media, TV commercials and print, the large-scale campaign highlights topics such as sustainability, digitalization, product development, future orientation and fairness.

And when Jürgen Vogel says "it works" (German slang: Läuft.), it works.